Associated Supply Co. (ASCO) is now representing mining and construction products for Hitachi in the U.S. states of Texas and Oklahoma after joining the OEM’s dealer network.
The 60-year supplier for both industries said November 9 it had been awarded the sales and service territory recently by Hitachi Construction Machinery Americas. The company also offers CASE Construction Equipment, CASE IH, Doosan, Volvo Construction Equipment, Genie, K-TEC, Gradall, Sennebogen, and other lines of material handling equipment.
ASCO is well-established in Texas, with 24 dealership locations supporting many other brands of equipment. ASCO said it has a clear vision for the potential of the HCMA products to strengthen their current relationships with customers and build new relationships with the world-renowned lineup of Hitachi mining and construction equipment.
“We are excited to combine Hitachi’s worldwide reputation as a premier manufacturer with ASCO’s commitment to providing excellent customer service, product knowledge and industry relationships to create new opportunities for both of us,” CEO Brax Wright said.
“ASCO looks forward to joining our team with Hitachi, a world-class manufacturer. Together we will offer the customer a superior option in our market. We are excited about this new opportunity we have to serve our customers with Hitachi,” added president Steve Wright.
ASCO, headquartered in Lubbock, Texas, was founded in 1960. It also has locations in eastern New Mexico.
Hitachi Construction Machinery Americas is a subsidiary of Japanese-based Hitachi Group.