On May 13, global equipment producer Komatsu marked 100 years of business, and to celebrate the company has unveiled a mission of purpose, values and brand promise as it continues to place its focus on partnerships and sustainability.
The company will hold a series of activities over the coming year to commit to its new brand promise of “creating value together” – something it called a combination of a mission and a vision.
Since its founding in 1921 in Komatsu City, Japan, the OEM said it has been dedicated to its founding principles for a century: quality first, technology and manufacturing innovation, global reach and people development.
“Through the years, Komatsu’s continued investment in core capabilities and strategic acquisitions have connected smart, diverse people and cutting-edge technologies with a shared belief that partnerships are the best way to solve challenges and meet society’s needs,” the company added.
Its values of ambition, perseverance, collaboration and authenticity will be at the core of its future.
“In our next 100 years, Komatsu will focus on supporting the mining, construction, forestry, industrial machinery and agriculture industries in their transformations to the digital workplace of the future: equipment and people, connected through smart technologies on an open platform, driving towards zero harm, zero waste and zero emissions,” Komatsu officials said.
“By helping to digitalize job sites worldwide, our customers can optimise on-site operations towards a carbon-neutral environment.”
The company will remain, it said, in an active role in supporting the local communities of its customers, with a specific emphasis on sustainability.
As part of that commitment, the OEM launched last year One World One Komatsu, an online platform for its employees that challenges them to be a force for good at work, and at home.