{"id":212,"date":"2020-12-08T23:19:41","date_gmt":"2020-12-08T23:19:41","guid":{"rendered":"http:\/\/miningproductsmagazine.com\/?p=212"},"modified":"2020-12-08T23:28:48","modified_gmt":"2020-12-08T23:28:48","slug":"komatsu-mining-product-lines-will-rebrand","status":"publish","type":"post","link":"https:\/\/northamericanmining.com\/index.php\/2020\/12\/08\/komatsu-mining-product-lines-will-rebrand\/","title":{"rendered":"Komatsu mining product lines will rebrand"},"content":{"rendered":"<p>Signifying the ongoing evolution and rapid transformation of its growing mining product offerings, Komatsu announced plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company\u2019s united focus on growth in these areas.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-126\" src=\"http:\/\/miningproductsmagazine.com\/wp-content\/uploads\/2020\/12\/Komatsu.jpg\" alt=\"\" width=\"400\" height=\"209\" srcset=\"https:\/\/northamericanmining.com\/wp-content\/uploads\/2020\/12\/Komatsu.jpg 400w, https:\/\/northamericanmining.com\/wp-content\/uploads\/2020\/12\/Komatsu-300x157.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>The company will retain its iconic P&amp;H and Joy brands for the products longest associated with those names: P&amp;H for its electric rope shovels, hybrid shovels, draglines and 320XPC blasthole drill; Joy for longwall systems, and room and pillar equipment. Rebranding as Komatsu all surface wheel loaders, new blasthole drills and all underground hard rock equipment, expands the Komatsu brand in mining, while retaining the legacies of its other respected brands, said Jeffrey Dawes, president and CEO of Komatsu Mining.<\/p>\n<p>The first rebranded product, the Komatsu ZT44 track drill, made its debut at ConExpo-Con\/Agg 2020 in Las Vegas in March. \u201cBuilding on the growth of our mining portfolio, we\u2019re excited to unite more products under the Komatsu brand, while respecting the history and value of the P&amp;H and Joy brands,\u201d Dawes said. \u201cAs we approach Komatsu\u2019s 100th anniversary, it\u2019s a great moment to expand the brand in mining and celebrate the growth of these product lines.\u201d<\/p>\n<p>Customers can contact their account manager, sales representative or local distributor with any questions.<\/p>\n<p><em>Komatsu, <a href=\"https:\/\/mining.komatsu\">https:\/\/mining.komatsu<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Signifying the ongoing evolution and rapid transformation of its growing mining product offerings, Komatsu announced plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company\u2019s united focus on growth in these areas.<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[127,126,114],"coauthors":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-equipment-technology","tag-hard-rock-equipment","tag-komatsu","tag-underground-mining"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Signifying the ongoing evolution and rapid transformation of its growing mining product offerings, Komatsu announced plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company\u2019s united focus on growth in these areas. 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